This is an old school product that doesn’t seem to have any competition whatsoever. No matter what brand name eye shadow primer you use, I guarantee it is not as good as this one. As you know, I don’t wear make-up that often, but when I do, the Urban Decay Eye Shadow Primer Potion is one of those products that I cannot go without. All you need to do is sweep a very small amount of this transparent liquid on each eyelid, and your eye shadow will not only stay on all day and night, but there will be absolutely no creasing!! Also, if you plan on wearing two different shades, both colors stay put and do not blend together. Just to note, I wore this to a wedding (both ceremony and reception) and my eye shadow did not budge. The color didn’t even fade after a few hours of dancing!
The only downside that I can think of is that the teeny .37 oz. bottle costs a whopping $20. However, a little of this goes a really long way. And for me, it’s worth the price tag. J